posted on 25 Oct 2012 16:36 by nikefreeph
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If you want to build trust with your niche audience, you should understand how crucial this is. You also need to do the same with your business contacts, as well. But this is about your audience, and trust is the foundation for everything to follow. Most IM marketers fail because they fail to create trust. Almost all failures, especially with email marketing, are a result of failing to establish rapport in this area. Now let's look at some strategies on how to build trust so you can be a success with IM.
You may already have an email list, and if so then what is the quality of your relationship with subscribers? You should see your subscribers as a valuable resource, not simply as a source of quick income. If you do not have an email list, then you really should start doing something about it for the same reason. Email marketing can be one of the most powerful ways to build high levels of trust.
Yet if you don't do this the right way, email marketing can create less rather than more trust. One of the most common ways to do this is by promoting too soon and too often. It's a good idea for you to subscribe to many lists in your niche, as this will give you helpful clues about what it takes to build trust.
Some websites don't give visitors any contact methods if they have questions or comments.
Some businesses outsource their support and have VAs answer queries through support tickets. Business owners who do this risk alienating their customers, who feel like they're dealing with a big bureaucracy. If you have a mailing list, you really should be available to respond to people personally. If someone is sending out promotional emails but can't find the time to write a reply, what does this say about them? Especially when you're starting out, it's important to be available to customers and prospects.
Always look for opportunities to talk directly with people in your audience who visit your blog, etc. You don't have to call these people up and talk to them personally. You simply have to respond digitally through email or on the blog if possible. There are too many marketers who do not have any way to contact them. Everyone is busy, so this is no reason to not find a way to talk with visitors to your blog. Essentially, it's a negative impression that you will feel when there is no contact information, which may actually cause you to leave. Don't start sending multiple emails to get their attention, since none of us like to be spammed either. Simply make yourself available to visitors and audience members, and things will work out well. Most people find it difficult to establish a line of trust between subscribers and visitors. After you have their trust, you can, essentially, say whatever you want to, and build a positive relationship.